As a freelance User Experience Consultant, I support agencies and companies tackling digital challenges by assisting them with User Research, UX Concepts & Architecture, UX-Writing, and Testing expertise.

Since 2012 I have been working as a freelancer with my clients in different team and workflow scenarios. Prior to that, I was fortunate enough to gain comprehensive experience in Copywriting, Information Architecture and Digital Concept Development at well-known agencies all over Germany. I have gathered insights into more than 10 industries ranging from automotive to telecommunication to tourism. 

If your A/B-Tests are lacking Uplift, your Conversion Rates are not improving, or you are lost in a maze-like System Landscape, I would love to hear about your current product challenges. Let's connect and find out how I can help you create a state-of-the-art User Experience for your product.

Have you ever worked on two identical projects – with the same timelines, conditions, and goals?
Thought so. Me neither.

Whether it’s a new product launch or a system-necessary relaunch, a test-driven optimization or a strategic reorientation, I can provide you with a set of UX-Methods and Tools that offer you a solid foundational structure.

CREATE A UX ACTION PLAN

If you don't know where you're going, you can't get lost, but you'll never arrive. Let's roadmap your project together and define workflow, team size, and deliverables.

• User Experience Project Plan

• Resource Planning, Project Timeline, Sprint Planning

UNDERSTAND THE WHY?

To find solutions, you need to know the problem first. Let's get to the bottom of what is currently not working and how this impacts your business goals.

• Data & Analytics

• Stakeholder Interviews

• Usability Inspection

• Content Audit

DEEP DIVE INTO YOUR USERS, MARKET & COMPETITION

Building products that hit the nail on the head with your customers requires a deep understanding of their current lifestyle circumstances, needs, and environment. Let's go down the research rabbit hole together and come out the other side much more enlightened.

• User Interviews

• Focus Groups

• Online Surveys 

• Market Analysis, Competitor Review

• Secondary Research (Studies, Trend Reports, White Papers)

• Persona Creation, User Journey Mapping

• Use Cases and Scenarios

CREATE SOLUTIONS

If it's only scribbled on a post-it note, it won't change a thing.
Let's get specific and create detailed maps and interface solutions for your future product. That way, we can align the whole product team and get ready for usability testing.

• User Scenarios and Flows

• Requirement Engineering

• Goal Matrix, KPI Definition

• Epics, User Stories

• Information Architecture, Navigation Structure

• Wireframing, Component & Template Libraries

• Prototyping

TEST IMPACT AND OPTIMIZE

There is a lot of conversation about Usability Testing out there: Is it worth the money? How can it be implemented in a pre-defined process? Is it necessary? 
Well, if you are questioning the importance of testing, I always love to quote John Maeda: "Testing your bets is safer than praying you are right." Let's schedule and set up user testing iteratively to save money & time and increase user satisfaction for your business or product.

• Usability Testplan & Script 

• Recommendation for Recruiting Participants

• (Remote) Usability Test (moderated, unmoderated)

• Test Report

• Proposal for Web Analytics & Tracking Parameters

YOU LIKE THE PROCESS BUT DON’T KNOW HOW TO GET STARTED?

No Problem, I’ve got you covered.
Let’s get in contact and talk about how to achieve that measurable project success you have been looking for.

BRANDS & INDUSTRIES

The fun part of my job? Becoming an industry expert in no time at all by soaking up all the knowledge. Also makes me a great small talker at dinner parties ;-) 
Here are some of the brands that I was fortunate enough to work for.

Are you in need of UX-Support?
I’ve got you covered.

I work with you and your team onsite or remotely from my office in Hamburg, Germany. Let’s talk and find out how I can support your project.

REQUEST MY AVAILABILITY
monikamocha@gmail.com

OR FIND ME HERE

Collaboration is key when it comes to building solutions for complex problems. Here are companies that partnered with me.